Harness design thinking to build powerful brands
Establish, explore or reinvent your brand, your offering, or your audience, quickly and effectively with one of our Brand Lab Sprints. Whether bringing your team together around a table or around the planet via our board sharing app, Brand Labs are a highly productive way to solve complex business problems with design thinking.
What is a Brand Lab?
Brand Lab focusses on brand development, strategy and growth. Developed to help businesses quickly create, re-imagine and implement, clear and effective brand strategies without investing months of time and resource. It uses the ‘Design Sprint’ methodology combined with various exercises and workshops developed to extract key insight and turn it into successful ideas, very quickly.
There are a range of sprints to suit your business objectives…
Brand Foundation Sprint
If you need to create, re-invent or simply health check your brand this is the Sprint for you. It will quickly help you define a proposition, identify your audience and establish your personality. By the end of the day you will have established a foundation for your brand and who it needs to talk to. You will also have a team of highly motivated ‘Brand Ambassadors’ raring to implement the findings.
Talk to us to see if a Brand Foundation Sprint is right for your business objectives.
Duration: Full-day
Brand Stretching Sprint
This Sprint is designed to quickly identify and validate strategic pathways into new markets or product offerings. It will use Design Thinking to help us think beyond the moment and explore new possibilities for where your brand can go in the future if armed with the right strategy.
Talk to us to see if Brand Stretching will help inspire your business to grow in a new direction.
Duration: Full-day
Customer Experience Sprint
This Sprint is designed to quickly define and map the journey your customers take when engaging with your brand, product or service. It will help you to identify key points of engagement and how best to control utilise them. It will also use ‘Design Thinking’ to imagine and test lots of new ways to improve your customer experience.
Talk to us about how design thinking can help you create a more engaging experience for your customers.
Duration: Full-day
Employee Brand Lab
A strong employer brand can reduce turnover by up to 28% and cost per hire by up to 50%. This day-long sprint will quickly help you better understand and refine your corporate culture, identify your traits and establish a clearer employee journey and experience. By the end of the day you will have established your Employee Value Proposition (EVP), a promise statement from your organisation to its current and prospective employees in return for their commitment of skills, engagement and experience.
Talk to us about how Design Sprints can improve your talent aquisition and reduce recruitement costs.
Duration: Full-day
Name Generation Sprint
This ideas generation session uses a series of exercises to explore potential names for brands, products or services for any market or audience. By the end of the sprint you should have a preferred name and a list of alternatives ready to test, research and protect.
Talk to us about how design thinking can help create the perfect name for your brand, product or service.
Duration: Half-day
Audience Mapping Sprint
This Sprint is designed to quickly define and identify all the key audiences for your brand, product or service. It will help you to better understand their behaviours and how and where to best engage with them. It will also help you to identify potential new audiences and a potential new ways to engage with old audiences.
Talk to us about how better understanding and engaging with your audience can help inspire growth.
Duration: 1 day
“Focus on building the best possible business.
If you are great, people will notice and opportunities will appear.”
Mark Cuban – Entrepreneur and Investor
What are the big benefits?
Every voice and opinion is equally valuable
A good idea doesn’t care who has it. The process removes the fear of speaking up, and often extracts the most powerful ideas from the people with the least power in the room.
Failing slowly is always very expensive
Quickly and easily get to actionable outcomes that can be tested, measured and refined before the costly process of implementation, rollout and marketing.
Harness the power of teamwork
Rapidly assemble and mobilise a powerful team to solve the specific task at hand. It encourages ‘positive friction’ but bypasses egos and echo chamber mentality.
Clearly defined strategic outcomes
Develop outcomes that can everyone has agreed should be implemented. The process makes everyone in the room a positive advocate for implementing the change.
“You can run a sprint anytime you’re not sure what to do, or struggling to get started, or dealing with a high-stakes decision.”
Jake Knapp – Google Ventures
Working with us.
We work with you to assemble the right team for your sprint and help achieve the best possible outcome. We facilitate and lead you through the disciplined process that identifies new ideas, and plans efficient ways to implement them, quickly and effectively.
We love the sprint methodology because it allows teams to focus and achieve so much, in such a short burst of energy. The process is usually inspiring, motivating and a very positive team-building experience.
Looking to inspire business growth?
To find out more about how Truth Labs can enhance your business objectives, talk to us...