Companies with a strong employer brand see 50% more applicants (Source: LinkedIn) compared with those who don’t. But what is employer branding and why is it different from a company brand?

In reality, both employer brand and core brand are interlinked – but they do have autonomy. Whilst your core brand should reflect your business and its objectives, it should also resonate with your consumer audience. It should give them a compelling reason to believe what you have to say is true and should reflect the whole buying experience: from online research, to customer services, to product and aftersales.

Manchester based creative agency Truth Creative has supported the brand launch of My First Five Years, an upcoming parenting guidance app from Early Years entrepreneur Jennie Johnson MBE.

Truth Creative hosted a pro bono Brand Lab with the Foundation 92 team, enabling them to participate in an exercise to understand the best way to maximise the impact of the charity’s engagement with key stakeholders.

In the second quarter of 2020, we were approached by a global pharmaceutical business to shape the brand positioning for four products within its portfolio.

Digital consumption has never been more prevalent than it is now. Over the past 12 months, we saw remarkable levels of global growth with social media delivering some of the most impressive numbers. Users increased by more than 13% and almost half a billion users joined social media, taking the global total to 4.2 billion in early 2021.

International executive search consultancy Hedley May recruited Truth Creative to develop a distinctive brand proposition and identity that will help to define its place in the global market.

Truth Creative delivers brand identity and strategy for AIM-listed Time Finance.

It’s always difficult to sum up an entire year – but this year was beyond exceptional. I don’t think anyone could have predicted what would happen to our world (unless of course you are Bill Gates) but it’s fair to say that whilst I will be happy to see the back of 2020, it wasn’t without its moments of pride either.

Truth Creative has supported Manchester High School for Girls (MHSG) with an innovative digital open event and marketing campaign.

Truth Creative has completed a lockdown rebrand for London-based cloud and tech events company Sleek, providing The Sunday Times Virgin Atlantic Fast Track 100 firm with a dynamic new identity matching its rapid success story.

Truth Creative supported University Academy 92 (UA92) in preparing to safely welcome new and existing students to campus as it reopened for the first time since lockdown measures were eased this September.

Truth Creative has provided strategic branding and business support to global premium breast implant provider GC Aesthetics, launching a series of innovative new products and a revolutionary augmented reality app allowing patients to see how they will look after surgery.

While there are signs that lockdown is starting to ease, the truth remains that a return to normal working patterns is a distant ambition for many businesses. Government advice for the foreseeable future will be that employees should work from home wherever possible and that means business owners will have to work harder to maintain a sense of corporate culture both internally and externally.

At Truth we spend a lot of time getting to know our clients, this is because we believe it is essential for us to understand what they do, how they do it and why they do it. Only then can we identify the problems they need to solve and where we can add value in overcoming these challenges. We spend a lot of time conducting workshops (or Truth Labs as we call them) to better help us gain more of this vital insight.

The Rivers Trust has been chosen as the first of two new pro bono clients by Truth Creative.

Truth Creative has checked into leisure, property and student lettings business Parklane Group with a remit to support branding and creative campaigning.

Soft-skills are often underrated or lacking acknowledgment in their importance for everyday challenges. It’s arguably one of the most testing times of our modern history, but it’s important to note that change for good rarely happens through sheer panic or speed at the detriment of a well-thought-out plan.

Businesses all over the world are asking themselves how, and if, they can pivot and start offering something of value during the coronavirus pandemic. Now, more than ever - brands need to think on their feet. Pivoting is key during these times to not only stay in business but also to realise the current business setup can provide alternative value during this crisis.

The world has stopped for coronavirus, with restrictions on pretty much every aspect of everyday life.

It’s unquestionably a worrying time for business owners and brands, with concerns about commercial survival paramount in most minds. But if there is one positive to come of this global crisis, it’s the opportunity that it’s provided for people to pause their daily routines and take stock. That applies to businesses and brands too, with even large multinational companies no longer conducting business as normal.

As the world enters a period of uncertainty, how we communicate on social media has become more important than ever.

Long gone are the days of capitalising on relevant events and tying these into your brand – consumers want more, and rightly so.