Let’s forget for a moment that we’re now living through extraordinary times and explore the challenges that were already being faced by the education sector in competing for students.

It’s a subject we’ve become particularly close to, fortunate enough to advise both established education providers and what we firmly believe to be one of the most exciting new entrants in the market.

A complete brand overhaul is a huge commitment for any business. It requires a great deal of strategy, patience and usually money. When done correctly it can massively transform the perception, culture and most importantly – the bottom-line of any business. But knowing why, when and how to do it is a big decision for any business.

For all the big ideas that modern parents have about producing healthy and happy little people, the truth is that children themselves exert massive influence over many of the major decisions we make once they’re born.

The role of an employer is today, a very different job than it was 10 or even five years ago.

Want to know what’s cooking up a storm on the UK High Street? Then it’s time to take a look in your local Greggs.

Truth Creative has been retained by University Academy 92 (UA92) to build on the success of its high profile launch to students in September 2019.

Whatever your brand story, Truth Creative can support you through the entire brand storytelling process.

As a designer I have always been an advocate for the power of design thinking and the positive impact it can have on any problem. In fact, I strongly believe if anything will one day save the world from itself, it will be design. The one thing about design process that has never really sat well with me is ‘design by committee’ and the common tendency to over-think the problem. Having never been a fan of brainstorming for this reason, I have always favoured doing over talking. I wrongly (yes that is an admission), associated design sprints with this way of working. 

Six things we can all learn from the collapse of Thomas Cook

A premium bedding brand invoking the rich heritage of Manchester’s global cotton trade – with a thoroughly modern twist – has been created by Truth Creative.

Truth Design has achieved turnover of £1m for the first time in its 12-year history, boosted by an exciting range of high-profile projects spanning the hospitality, home improvements, furniture and higher education sectors.

It seems somehow counterintuitive that the world’s appetite for luxury goods should continue to remain so healthy at a time of global economic uncertainty and austerity. Is this a case of expanded consumerism among a new global economic elite? Or more selective spending on higher ticket items at the expense of more generic goods?

From Amazon Go to the trial of a Sainsbury’s store without checkouts, the age of frictionless business transactions is upon us. Lost even within the confines of the traditional bricks and mortar retail outlet, that means many of the traditional brand touch-points are fast disappearing.

For decades, PR professionals have tried, and more often than not failed, to capitalise on the oldest tool in the marketers’ toolbox, word-of-mouth. 

From publicity stunts to celebrity endorsements, the aim of the game is to generate mass exposure. When successful, the positive buzz can take any growing business and turn it into an overnight success. 

With British citizens collectively leaving the UK 72.8 million times last year to visit overseas destinations, our sense of wanderlust shows no sign of abating. In fact, our desire to broaden our horizons is increasing by 3% year on year according to the Agency of National Statistics. This increase in migrating humans has increased the strain on travel pinch points like airports, transportation and accommodation. These problematic disruptions of the status quo can often lead to hugely disruptive solutions that are born of frustration and can change an industry forever. So what can we expect if we apply a little blue-sky thinking to the way we move around our planet, and if you believe Elon Musk, potentially others.

The Class of ‘92’s pioneering new venture, University Academy 92, hit the headlines recently with a bold vision and brand identity developed by truth creative.

It’s hard to deny that the popularity of the health and fitness market has grown substantially. From cycling to work, hitting the gym at lunch, or a 5k after work; to marathons, super marathons, triathlons, mud runs, the list goes on – in general, people seem to be embracing a more active lifestyle, this can be only a good thing can’t it?

A study found that 96% of clients believe that the creative agency market is “crowded and highly competitive”. A google search of “creative agencies uk” brings up 164,000,000 results alone! If this is the case and with so many companies vying for new work, how do clients decide on what agency to work with and what should clients look for when trying to create that successful agency relationship?

I strongly believe that great design is achieved by great people collaborating towards a common goal, and great clients get great design because they are part of that great team. The point I am making is that clients should see themselves as the facilitators of great design. A great client values design and understands its role within a business, it empowers progress and inspires people along the way. A great client can really affect the process in a positive way, with the decisions they make shaping the strategy and defining the journey. 

Over the past few years, the team here at truth have been working with high factor sunscreen brand, sunsense, to educate people in the uk about the risks of exposing their skin to ultraviolet rays. 

Sunsense is a leading household sunscreen brand in australia, where regulations are amongst the most stringent in the world, however in the uk, attitudes towards tanning and sun protection are worryingly relaxed.