Wyevale Garden Centre Group:
Delivering Little Diggers

Imaginative and activity-led events such as Busy Bee Week, Wildlife Week and Gruesome Growers have been cultivated by Truth in order create a memorable experience for parents and children and increase footfall at multiple Wyevale Garden Centres in the UK.

 

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Why?

Positioning the garden centres as a leisure destination for families, the events showcase the Group’s new portfolio and premium restaurant offer following a major acquisition and refurbishment programme, whilst also elevating the ‘Little Diggers’ sub-brand.


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What?

Taking place during half terms and school holidays, our themed events comprise a series of activities such as ‘Fee Fi Fo Yum Giant Strawberry Planting’, ‘Grow Your Own Pizza Toppings’ and ‘Spider on a Web’. These individual crafts are designed by Truth, with all materials sourced by us. Materials are then delivered to the respective centres and accompanied by our bespoke event Toolkit which we prepare for each event to enable each centre to deliver them on the ground.


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Who?

Little Diggers is a national sub-brand and kids club designed to inspire, educate and give customers additional reasons to visit Wyevale Garden Centres and encourage children to become dedicated gardeners.


The Results
 

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If you would like to see what Truth Social can do for you, why not contact us for a chat.