GC Aesthetics
Brand stretch beyond medical devices.
GC Aesthetics (GCA) was established in 2007. Parent company of two leading implant manufacturers, Eurosilicone and Nagor, the Dublin-based company has 70 years of combined experience in the medical aesthetics sector.
With the rise of challenger brands in a market historically dominated by few renowned organisations, GCA is heavily investing in developing new products to improve its service to both surgeons and patients.
Re-inventing the business offering to support the entire patient journey (from consultation to after-care) GCA needed support in launching its new products to a changing market; and evolving the brand’s narrative, in line with the business purpose.
Noa
Engaging with a diverse community
GCA’s business model, like other B2B2C organisations, involves multiple audiences; all of which to be considered in key launches like Eve 4.0 (AR simulator used in first consultations) and Noa (medical-grade compression garments).
For these to be a success, being fully dependent on third parties - i.e. GCA’s sales team and partners (distributors) as well as surgeons, our approach demanded specially curated messages at each stage of the journey.
Engaging with our audiences at an individual level helped in awakening their interest, contributing to GCA sales, subsequently being present to patients and giving them the choice and confidence they deserve.
Eve
What we did:
– Brand Positioning
– Brand Identity Guidelines
– Branch Stretch
– Product Launch Strategy & Creative
Media:
– Literature
– POS
– Motion Graphics
– Customer Engagement Tools
– Digital Campaigns
– Event Creative
Global Product Branding
Marketing collateral was translated into five languages for a global launch, with presence in top-tier industry events:
– LONDON BREAST MEETING – London
– DGPRÄC – Mont Rouge, France
– ORBS MEETING – Nottingham, UK
– DGÄPC – Cologne, Germany
– AECEP MEETING – Madrid, Spain