Manchester Versus Cancer was fixed in the North West city by location and branding.
The charity had a vision to create a global platform to raise cancer funds for critical research but didn’t have the brand to match its ambition.
Truth created a new Versus Cancer identity enabling the charity to approach a variety of commercial brands and sectors that could support the cause. The Manchester gig celebrated three sell out events with affiliations across a variety of sponsors. The gigs featured artists such as Noel Gallagher, Paul Weller, Ian Brown, The Charlatans, New Order, and James to name a few.