Family-run brewery, ROBINSONS is undergoing a company-wide rebrand commencing with a new logo design by Truth Creative; a design, PR and digital agency based in Manchester.
The brand revamp comes as Robinsons prepares for its biggest investment into its 300-plus pub estate to date. This includes fresh pub signage as well as new pump clips, bottle labels, merchandise and literature and a newly designed corporate website.
“We have modernised, refined and simplified the brand mark to be bolder, more dynamic and future proofed. The new brand identity is therefore distinctive without detracting from the Unicorn motif, which has formed the backbone of Robinsons’ respected lineage and represents the company’s values as an independent family brewer. Likewise, we have harnessed the colour copper because as a material it is intertwined with the craft of brewing and beer. It also has a strong presence throughout Robinsons’ Visitor Centre, including the reconditioned Copper vessel which served the brewery for more than 80 years.”
Darren Scott – Founder and Creative Partner, Truth.
Handcrafted in the historic market town of Stockport since 1838, Robinsons has evolved from a local Stockport brewer to a multi-million-pound establishment owning over 300 pubs across Cheshire, Lancashire, Derbyshire and North Wales. With the sixth generation now at the helm, Robinsons continues to offer a wide range of award winning ales, ranging from heritage brews (such as Old Tom and Unicorn) to lively young ales (such as Dizzy Blonde and TROOPER; brewed in collaboration with Iron Maiden). It’s a winning formula that has earned the company worldwide recognition.
“We have a wonderful tradition of strong brand identity that stems over 176 years. As custodians of our family business we have now reached a point to move forward with its development and in doing so take a tighter control of our image, how we portray ourselves and importantly our tone of voice. Following heavy investment in our pubs, brewery and beers, we felt it was the perfect time to brew a new look and redefine our positioning.”
Oliver Robinson – Joint Managing Director, Robinsons.
“I want to acknowledge the support and contribution of Truth, who have developed the new look for Robinsons. They clarified through a meticulous process the importance of owning and taking control of our brand, but also allowing it to evolve and breathe. From the onset they understood us and what Robinsons was all about. They were sympathetic to our traditions and heritage, but equally the need to drive forwards and deliver the company's ambitions for the future.”
Neil Robinson-Stanier – Director, Robinsons.
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