Newcastle University London
Increasing student conversion for a world class university.
Newcastle University is ranked in the top 1% of universities in the world. Its new London campus, a joint venture with INTO, provides business education in the City’s financial district. Truth was appointed to interrogate and develop a complementary brand proposition for London, extended brand identity system and key messages to transcend the London brand story across student recruitment, alumni engagement and internal corporate comms.
To launch the connection-led proposition; aligning students to business to wholly support employability and commercial awareness in the context of both undergraduate and postgraduate study, Truth delivered London’s clearing campaign across ambient, digital and traditional media.
Media activity over-performed against target with a total impression delivery of 14.2 million views across a five-week campaign plan. Student recruitment exceeded target and in isolation our YouTube pre-roll delivered double the expected results from a standard campaign.
"By utilising our experience in the education sector to made the student enrolment process more engaging for this top 1% university in the heart of The City of London."
Darren Scott – Founder, Truth