Designed to be outstanding in any field.
Niche online retail brand, Field Candy, was looking to diversify its product offer and sales channels. Operating as an online retailer for designer outdoor living (predominantly for tents), Field Candy wanted to stretch into children’s tents and use this as an opportunity to engage retailers.
Truth created sub-brand Little Campers along with a suite of tent designs to support the business objective. In doing so, the Little Campers brand allowed stretch alongside retail presence in Heal’s, Harrods and Their Nibs, London.
The Little Campers launch saw a sell-out in Harrods along with new product development and retailer brand visibility.
Little Campers gained retail distribution in Harrods – selling out within the first trading quarter.