We have refreshed the e motif to be softer and more modern and isolated it from the typemark to act as an abbreviation of the brandmark, as they currently do. We also changed the typeface to a more approacheable and softer version. This softens the whole appearance and makes it feel more welcoming and fresher in feel.
I strongly believe that Manchester deserves a more progressive flag that is modern and dynamic. Our new design functions better as a flag and is more impactful. It also feels more familiar as it draws on elements of Mancunian popular culture. We have just repurposed the what is already an established signifier.