At Truth Creative we love to create and develop brands beyond visual hype.
We do this by understanding the wider objectives of a business, ensuring our strategy and creativity is grounded in commercial context. In doing so, the communication we deliver is enriched for every customer experience and every facet of brand participation.
In creating and nurturing brands with purpose, we deliver maximum return on your investment across a multitude of dynamic creative services.
Brand Auditing / Brand Workshops / Brand Proposition / Branding Identity / Brand Guidelines / Brand Architecture / Brand Stretch / Brand Voice.
Design & Art Direction
Literature / Catalogues / Packaging / Typeface Design / Motion Graphics / Copywriting / Artwork / Print Production / Photographic Styling & Retouching.
UX Consultancy / Website Design & Build / Landing Page Design & Build / Blog Creation / e-Marketing / Metrics Analysis & Management.
Social Branding / Platform Construct / Campaign Planning / Content Creation / Community Management / Social Media Advertising / Analytics / Guidelines / Training.
"At Truth we approach every project with the same brand, brand, brand approach.
We take the most pleasure from creating brands and watching them grow into an experience with a story to tell."
Darren Scott – Founder, Truth.
Founder / Creative Partner
An award-winning designer in his own right, Darren spent 11 years working for large global agencies (McCann, JWT) where he developed his strategic approach to problem solving and design.
Over nearly 20 years Darren has worked with and developed some of the world’s most successful brands (Sony, Motorola, Manchester United, MTV, Coca-Cola, Ellesse, Durex, Lego, Aldi, Reebok, Peugeot, PZ Cussons) and is respected industry-wide in both the UK and America.
Jo oversees the management of Truth and its strategic offering to clients. She has a broad knowledge base across diverse sectors and has worked with both national and international brands. She has a wealth of experience (McCann, Gyro International, Cicero) in branding, marketing and business: providing commercial insight to her clients and delivering effective, tangible results.
Together with Fiona, Lisa oversees the management of Truth PR and Truth Social, specifically focusing on the strategic delivery of client activity and running the company’s day-to-day operations. Lisa is particularly adept at ensuring Truth’s clients are provided with high standards, emphatic results, impeccable customer service and ultimately, a definitive return on investment.
Together with Lisa, Fiona oversees the management of Truth PR and Truth Social, specifically focusing on the creative direction of client campaigns. A specific strength of Fiona’s is her impressive ability to pinpoint a client’s marketing objectives within their wider business strategy and set them within an imaginative campaign that creates clear competitor stand out.
We believe in approaching projects using a process we call Brand Aid.
It’s a belief that runs through our creative veins and most importantly, is also a tried and tested process that makes our thinking inspirational yet strategic.
This process is how we first define the problem and then solve it.
We then create solutions that will grow with your business. We call this process Future Proofing™. It guarantees results and means that you only spend your money wisely, by spending it once.
This four-step process allows us to define the strategy and approach that delivers effective creativity.
Usually the first step, allowing us to really understand your consumer, end-user and target audience. It’s the starting point for developing insightful and effective creative.
– Customer Research.
– Customer Journey.
– Customer Insight.
– Customer Profiling.
Whether your brand operates within B2C or B2B contexts, understanding who engages with your brand and how, is incredibly valuable.
Taking what we’ve learnt, ‘ Think’ turns our knowledge into a strategic platform that provides the basis of our creative. We define the objectives of your brand and generate a blueprint of how to achieve them. This is the foundation of our work and the most important aspect. If it’s wrong, we’re building on sand. If it’s right, we’re building a fortress.
– Brand Strategy.
– Brand Architecture.
– Brand Positioning.
– Brand Stretching.
Only once we’ve defined the strategy, do we take our thinking and apply creativity. We’ll explore the best way to visually achieve the objectives we’ve set out, and create the communication tools needed to deliver growth.
– Idea Generation.
– Naming Conventions.
– Brand Creation.
– Literature (Corporate & Print).
Once a brand or campaign is launched, it needs to be monitored and nurtured. This is where we keep brands on the straight and narrow, giving all the love they need to develop and grow.
– Brand Guardianship.
– Direct Marketing.
– Social Media.
– Media Planning & Fulfillment.
– Internal Communications.