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Truth Creative – A Manchester based Design | Branding | Digital | PR Agency

About Us
What We Do
Strategy & Insight
Branding
Brand Activation
Content
Digital
Design for Retail
Employer Branding
PR & Media Outreach
Work
Blogs
News & Views
60 Minute Makeovers
True Stories
Contact
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60 Minute Makeovers

Because small changes can make a big difference

Darren Scott
February 8, 2019

Pontins

Darren Scott
February 8, 2019
Pontins

Pontins is a company operating holiday parks in the UK, founded in 1946 by Fred Pontin. Specialising in half-board and self-catering holidays featuring regular family entertainment and activities at their own Pontins branded resorts.

Tagged: branding, 60 Minute Makeovers, truth, rebrand, Pontins

Comment
Darren Scott
February 1, 2019

Palmer's

Darren Scott
February 1, 2019
Palmer's

Palmer’s, stocked in over 80 countries, are the #1 Cocoa Butter brand in the world. Specialists in skin, hair and pregnancy care, Palmer’s blend natural ingredients such as Coconut, Cocao and Shea.

Established by the E.T. Browne Drug company after 1971 the brand has enjoyed continued growth and subsequent expansion into new ranges.

Tagged: rebrand, palmers, Packaging, branding, 60 Minute Makeovers

Comment
Darren Scott
September 11, 2018

GoPro

Darren Scott
September 11, 2018
GoPro

GoPro is the top of the range market leader in action cameras, it frees people to celebrate the moment and inspires others to do the same.

Tagged: 60 Minute Makeovers, Brands, Design, Manchester United

Comment
Darren Scott
August 30, 2018

Manchester United FC

Darren Scott
August 30, 2018
Manchester United FC

Over the last few years many clubs have evolved their crest in an attempt to simplify the motif for use in the digital age. One of the more recent and high profile changes was Juventus one of the all-time greats of Italian football.

Tagged: 60 Minute Makeovers, Brands, Design, Manchester United

Comment
Darren Scott
April 25, 2018

Panini

Darren Scott
April 25, 2018
Panini

Panini is a legendary brand most male adults will remember from our childhood obsessions with football stickers. However, the brand mark remains relatively unchanged for decades. The logo and colour palette is tired and doesn't reflect or appeal to the fanbase of modern sports. 

Tagged: 60 Minute Makeovers, Brands, Design, Panini

Comment
Darren Scott
January 3, 2018

Wikipedia

Darren Scott
January 3, 2018
Wikipedia

As the world’s most popular collaborative digital encyclopaedia, Wikipedia is a house-hold name, and should feel like one. The original logo (designed in 2003 and subsequently refreshed) features a jigsaw piece globe and a classic serif typeface, but arguably lacks the modernity and presence of a digital giant.

Tagged: 60 Minute Makeovers, Brands, Design, Manchester United

Comment
Darren Scott
August 3, 2017

Lufthansa

Darren Scott
August 3, 2017
Lufthansa

Lufthansa is a long established brand in the aviation sector and has a well-recognised identity in the eyes of the consumer. However, the logo looks dated and doesn't function well across modern media channels.

Tagged: 60 Minute Makeovers, Brands, Design, Lufthansa

Comment
Darren Scott
May 3, 2017

Enterprise

Darren Scott
May 3, 2017
Enterprise

This is a brandmark that has frustrated us for a while. The use of the e motif replacing the e in enterprise looks clunky and really awkward. The stretched typeface and the bad spacing add to the dated and uncomfortable feel.

Tagged: 60 Minute Makeovers, Brands, Design, Manchester United

Comment
Darren Scott
April 18, 2017

KLM

Darren Scott
April 18, 2017
KLM

Although the KLM mark is a undoubtable classic, it is looking tired and is in desperate need of a refresh. What we have attempted to do here (in 60 mins remember), is to improve the spacing between the individual elements within the crown to prevent it optically 'filling in' at smaller sizes on screen and in print.

Tagged: 60 Minute Makeovers, Brands, Design, Manchester United

Comment
Darren Scott
May 9, 2016

Go Outdoors

Darren Scott
May 9, 2016
Go Outdoors

60min Makeovers is an internal Truth project where we take a popular brand and refresh it in under an hour. It is just for fun and is undertaken with no insight or knowledge of the brand's future strategy. It is purely cosmetic and for our own pleasure.

Tagged: 60 Minute Makeovers, Brands, Design, Go Outdoors

Comment
Darren Scott
April 18, 2016

Aldi

Darren Scott
April 18, 2016
Aldi

Aldi is the common German discount supermarket chain with over 10,000 stores in 20 countries, and an estimated turnover of more than €50 billion. The formal business name is Aldi Einkauf GmbH & Compagnie, oHG.

Tagged: 60 Minute Makeovers, Brands, Design, Aldi

Comment
Darren Scott
April 8, 2016

Vauxhall

Darren Scott
April 8, 2016
Vauxhall

Vauxhall is one of the oldest established vehicle manufacturers and distribution companies in the United Kingdom. Vauxhall has been the second-largest-selling car brand in the UK for more than two decades

Tagged: 60 Minute Makeovers, Brands, Design, Vauxhall

Comment

60 Minute Makeovers

60 Minute Makeovers is an internal project where we take a popular brand and refresh it in under an hour. It is just for fun and is undertaken with no insight or knowledge of the brand's future strategy. It is purely cosmetic and for our own pleasure.

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Truth, 16 Kennedy st,
Manchester, M2 4BY,
United Kingdom
+44 (0)161 238 9780
info@truth-design.co.uk