Rosewood Leaps & Bounds
Planting creativity in curious minds.
The Wyevale Garden Centre Group had repositioned itself as a provider of ‘joy to the garden’ and wanted to encapsulate at the same time an own-able sub-brand for children’s activities. The ultimate objective was to define a memorable experience to allow an increase in bookings, market share, customer satisfaction and elevated brand reputation.
Truth has created a fresh approach to engage mums and dads alike, through name and brand creation of Little Diggers. Enabling alignment to the parent brand, but with a distinctive look and feel, Truth future-proofed the identity and Little Diggers has launched into 2015 as a kid’s club across 29 hero centres.
We launched into 2015 as a kid’s club across 29 hero centres and achieved a brand reach of over 13.5 million mums.
“We utilised our parenting brand knowledge to create a really playful and magical brand experience that both children and parents love.”