Tag Archives: Truth Design
Lets think about the creative
Things have changed in agencies over the past few years – especially with the economic climate as it is. You see I remember a time when creative came first in agencies. Maybe it still does now in many, but the … Continue reading
Free pitching.
Incredible opportunity or something to be avoided?
To pitch or not? Free pitching is now commonplace in the industry and it’s often assumed that agency folk will clamber at the opportunity to show their skills in a competitive pitch. But the truth is that this is rarely … Continue reading
The art of a good design brief.
Having spent a number of years in the advertising and design industry as an Account Director, I can whole-heartedly confirm that most art directors and designers will not read your brief once you’ve finished talking through it (note: I’m excluding … Continue reading
The Life Stages of a Brand
Your brand mark (or logo if you prefer) is the face of your brand, the thing people relate to, they either like your face or not. Yeh, ultimately it’s what’s inside what counts, and that is where ‘Brand Experience’ comes … Continue reading
Wim Crouwel helps Truth Celebrate their 5th Birthday
Following on from previous years successful posters by Milton Glaser (4), Supermundane (3), Si Scott (2) and our own Darren Scott did the first one, we asked design legend and Dutch superhero Wim Crouwel to design a number 5 for … Continue reading
Tweets
- @richardbranson @virgin Good design is as much about knowing what to leave out, as what to put in. – Darren Scott 1 day ago
- RT @richardbranson: Steve Jobs’ design lesson – make the inside look as good as the outside http://t.co/KN4t7jXI5q 1 day ago
- Good design is as much about knowing what to leave out, as what to put in. – Darren Scott #design #quotes 1 day ago
- RT @TonyParsonsUK: Great Britain - love it or leave it, please. 2 days ago
- Ray Manzarek (1939-2013 R.I.P.) The Doors : The End (Live 1970) http://t.co/Ji1v7ZRZh0 2 days ago