Tag Archives: Creative

Lets think about the creative

Things have changed in agencies over the past few years – especially with the economic climate as it is. You see I remember a time when creative came first in agencies. Maybe it still does now in many, but the … Continue reading

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The Tale of Two Cities – London vs. Manchester

Recently I spent a few years of my life working and living in London. I place working as the former since living comes second in the big smoke. I’m one of the many who chose to spend a spell of … Continue reading

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Social Media. Will Branding Lose Out?

The news this week that social media giant, Facebook is looking to widen its commercial opportunity, presents an interesting question about how much brands can realistically influence through social media. There’s no denying that social media provides an incredibly powerful … Continue reading

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Brand Religion?

Thou shalt worship false idols!

Brand as a Religion. Many modern brands have become mini-religions or achieved cult status. Social media has allowed brands to offer themselves up to be worshipped. Brands have followers, fan pages and every retweet effectively makes you a preacher for … Continue reading

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PRESS RELEASE
Truth Lands Global Mum Brief

Manchester-based Truth: the design, creative and PR agency, has extended its client portfolio in the mum-market, as it celebrates another win in the baby sector with global media parenting business, Treehouse Group (TGL). The brand creation brief comes on the … Continue reading

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