Tag Archives: Branding

PRESS RELEASE
Truth Lands Global Mum Brief

Manchester-based Truth: the design, creative and PR agency, has extended its client portfolio in the mum-market, as it celebrates another win in the baby sector with global media parenting business, Treehouse Group (TGL). The brand creation brief comes on the … Continue reading

in General, Projects | Tagged , , , , , , , , , , , , , , , , , , , , | Comments Off

Free pitching.
Incredible opportunity or something to be avoided?

To pitch or not? Free pitching is now commonplace in the industry and it’s often assumed that agency folk will clamber at the opportunity to show their skills in a competitive pitch. But the truth is that this is rarely … Continue reading

in General | Tagged , , , , , , , , , , , , , , | Comments Off

The art of a good design brief.

Having spent a number of years in the advertising and design industry as an Account Director, I can whole-heartedly confirm that most art directors and designers will not read your brief once you’ve finished talking through it (note: I’m excluding … Continue reading

in General | Tagged , , , , , , , , , , , , , , | Comments Off

The Life Stages of a Brand

Your brand mark (or logo if you prefer) is the face of your brand, the thing people relate to, they either like your face or not. Yeh, ultimately it’s what’s inside what counts, and that is where ‘Brand Experience’ comes … Continue reading

in General | Tagged , , , , , , , , , , , , , , | Comments Off

Wim Crouwel helps Truth Celebrate their 5th Birthday

Following on from previous years successful posters by Milton Glaser (4), Supermundane (3), Si Scott (2) and our own Darren Scott did the first one, we asked design legend and Dutch superhero Wim Crouwel to design a number 5 for … Continue reading

in General | Tagged , , , , , , , , , , , , , , | Comments Off