Tag Archives: Branding
PRESS RELEASE
Truth Lands Global Mum Brief
Manchester-based Truth: the design, creative and PR agency, has extended its client portfolio in the mum-market, as it celebrates another win in the baby sector with global media parenting business, Treehouse Group (TGL). The brand creation brief comes on the … Continue reading
Free pitching.
Incredible opportunity or something to be avoided?
To pitch or not? Free pitching is now commonplace in the industry and it’s often assumed that agency folk will clamber at the opportunity to show their skills in a competitive pitch. But the truth is that this is rarely … Continue reading
The art of a good design brief.
Having spent a number of years in the advertising and design industry as an Account Director, I can whole-heartedly confirm that most art directors and designers will not read your brief once you’ve finished talking through it (note: I’m excluding … Continue reading
The Life Stages of a Brand
Your brand mark (or logo if you prefer) is the face of your brand, the thing people relate to, they either like your face or not. Yeh, ultimately it’s what’s inside what counts, and that is where ‘Brand Experience’ comes … Continue reading
Wim Crouwel helps Truth Celebrate their 5th Birthday
Following on from previous years successful posters by Milton Glaser (4), Supermundane (3), Si Scott (2) and our own Darren Scott did the first one, we asked design legend and Dutch superhero Wim Crouwel to design a number 5 for … Continue reading
Tweets
- MOD – The book. How Mods changed the world. http://t.co/fAcIX4nOvE 8 hours ago
- The history of #type as an animated short. http://t.co/AIKpIgX2Yl #typography #fonts 1 day ago
- @TypeTasting @stbridelibrary @CreativeReview it hasn't changed since the cutting edge technology that was the printing press. 4 days ago
- @stbridelibrary @TypeTasting @CreativeReview - Technology has always come and gone for centuries but the alphabet will always be a constant. 4 days ago
- The new go compare TV ads are so bad it is uncomfortable to watch? #fail #advertising 4 days ago