Tag Archives: Advertising

Lets think about the creative

Things have changed in agencies over the past few years – especially with the economic climate as it is. You see I remember a time when creative came first in agencies. Maybe it still does now in many, but the … Continue reading

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Celebrity Brands. Are They A Step Too Far?

Brands are incredible things. They have both conscious and unconscious power in the minds of businesses, consumers and individuals, and they are (pretty much) the reason that I have a career.

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“We need to do something around the Olympics.”

“We need to do something around the Olympics.” The dreaded words that have made every PR, designer or advertiser internally wince at least once in the past two years. “Everyone will be doing it, everyone will want a piece of … Continue reading

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PRESS RELEASE
Truth Lands Global Mum Brief

Manchester-based Truth: the design, creative and PR agency, has extended its client portfolio in the mum-market, as it celebrates another win in the baby sector with global media parenting business, Treehouse Group (TGL). The brand creation brief comes on the … Continue reading

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Free pitching.
Incredible opportunity or something to be avoided?

To pitch or not? Free pitching is now commonplace in the industry and it’s often assumed that agency folk will clamber at the opportunity to show their skills in a competitive pitch. But the truth is that this is rarely … Continue reading

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