Social Media Campaign
Tasked with increasing brand awareness online and engaging directly with the consumer, Truth developed a year-long campaign that aimed to increase both the social media following and consumer engagement.
An increasing number of pet owners consider their pets to be a part of the family and the connection that they feel with their pets is often one of maternal love.
Reaching out to pet parents and uncovering the messages that will resonate with them played a key role in Truth’s overall strategy for Rosewood Pet Products. Our online communications acknowledged the shift from pet owner to pet parent and therefore designed content that was family-centric, looking at the activities and issues that they experience together. Providing this added value through top tips, fun facts and blogger outreach helped to demonstrate an understanding of the end-user to the client’s trade audience.
Traditionally, Rosewood Pet Products is geared towards a trade audience as the products aren’t sold directly to the consumer. However, in order to generate the demand with their distributors, a consumer strategy was crucial. With this in mind, Truth crafted a social outreach plan with the UK’s pet parents in mind, which broadened the target audience significantly as it’s estimated that one in two UK households has a pet.
What We Made
– Fun facts / top tips
– Seasonal cover banners
– New product gifs
– Product demonstration videos
Truth created an entirely new content strategy and tone of voice, including the design and implementation of new brand assets to better sync the social platforms. Assets included: