As a Digital Graphics student I was encouraged by University to go on a placement year in order to gain work experience to help my employment after graduation. Past students came to University and spoke about their own personal experiences of taking their first steps into the graphic design industry. I came to the conclusion that going on a placement year to gain relevant work experience, would offer me a new challenge and improve my already existing skills. It would also be a fantastic opportunity to learn and improve my commercial appeal.
Things have changed in agencies over the past few years – especially with the economic climate as it is. You see I remember a time when creative came first in agencies. Maybe it still does now in many, but the focus is so much more geared towards the financial aspects of what we do, it sometimes makes me wonder if this is having an effect on creative output.
It definitely had an effect on my role as an account director in my last agency. I was spending more and more of my time justifying every second of every day spent by myself and the teams I was working with. More time spent with the financial gurus determined that I would be ‘profitable’ at all times and less time with creative and my clients. Some might say that this is a good thing; this is what we should be doing. I am not so sure.
2013 began with bang for Manchester creative agency, Truth, with an appointment to deliver a 12-month PR and social media campaign for Crawford Healthcare.
Following a competitive pitch process, Truth has been commissioned to support the growth of the leading skincare provider’s dermatology and wound care brands in the UK.
Truth will now deliver combined PR and Social Media campaigns for key product ranges such as SunSense, Australia’s number one sunscreen and KerraMax Care, a collection of super-absorbent dressings for use within the NHS.
Karen Kennedy, marketing manager at Crawford Healthcare, commented: “We were very impressed with Truth’s proposal and the strategic yet creative approach suggested for each of our key brands. We’re really pleased to have the team on board with us in 2013.”
Truth managing partner, Lisa French, commented: “This is a fantastic client win for Truth, giving us the opportunity to work within a new sector and continue to expand the PR arm of the Truth offering.”
“Just change the headline on version 24, stick some bleed on and make a High Res pdf”, I’ve often heard it said.
It has always amused me that some fellow colleagues up and down the years often think that producing a finished piece of print ready artwork is to add bleed and crop marks to a mac visual. Surely people still don’t believe this rings true and this preconception can be expelled?
This is a copy of a recent interview with Truth Creative Director – Darren Scott by The Salford Type Foundry.
As STF is dedicated to championing fledgling type designers, education is clearly at its core. With this in mind, our Features section offers a series of interviews with leading typographic practitioners in order to obtain a greater insight into their working procedures. This is the first in that series. STF was fortunate enough to secure an interview with Darren Scott of Darren Scott Typographics at the agency where he is Creative Director, Truth in Manchester. Continue reading
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