Following a 3-way pitch, Truth was appointed to deliver AJ Bell’s annual conference in London.
The conference for 2014, aimed at financial advisers, provided an opportunity to hear from some of the industry's most respected commentators. Truth’s objective was to run a memorable campaign to capture the interest of AJ Bell’s key audience and build excitement for the event, with the ultimate objective to recruit delegates.
“Truth delivered a memorable campaign on time and to budget across multi-channel platforms. We were thrilled with the demand for tickets compared to last year’s event.”
Hannah Purslow – AJ Bell PR and Events Manager
Using one of Britain's favourite pastimes, Truth created a campaign theme to link the company’s principles to music: enabling both stand out and reach within a diverse audience. The launch of Investival saw campaign activity across web, eDM, social media, motion graphics, and both event branding and collateral.
The successful campaign delivered ticket sell out within four weeks of launch via e-Marketing and social media engagement – removing any further investment across press based media activity and direct marketing.