Making Corrie Commercial.
ITV was looking for a Manchester-based design agency that could deliver the guideline infrastructure for its Coronation Street licensees. Having experienced uplift in licensed branding from the 50-year anniversary, ITV wanted to continue this revenue stream ensuring that the off screen experience reflected the on screen one.
Truth evolved the original brand mark and developed new visual identity to support it. We also developed a comprehensive guide to the branding to provide consistency, defined assets and product examples.