Creating a high-end hospitality experience.
Truth was appointed by Arc Inspirations to launch the first Manchester-based bar in the national group. Banyan required an injection of femininity; and the brand (beyond its existing logo) needed to create a contemporary and high-end hospitality experience.
Customer touch-points from menu, to Point of Sale, and Private Dining enabled the interior execution to be extended to the branded experience in-venue. Launch night invitations, alongside exterior promotions were also included in our remit.